Vesign Digital Product and Neuro-design Agency - Blog

5 Signs it’s Time to Rebrand

Your brand is the core identity of your business, a collection of all the values, ideals, characteristics, and personality traits of your company reduced to a single set of recognizable standards. But sometimes, even beloved brands go through crises; they succumb to the natural pressures of aging, or they fail to meet audience standards the way they used to.

10 cognitive biases to avoid in User Research

Cognitive biases have become quite popular in mainstream culture in the last decade, thanks to books like Thinking Fast and Slow and Predictably Irrational. Along with human centered approaches, it has also gained quite a lot of prominence in Experience/Business design.

UXer’s Quick Guide to Eye Tracking

Eye-tracking makes user testing less dependent on direct contact with the testers and therefore allows UXers to capture real physiological insights about their testers’ conscious as well as unconscious behaviors.

5 Reasons for Creating Digital Product Strategy

Put your product idea to the test before you bring it to life.

Science behind Creativity: Neuro Design - Fastest way to consumer's mind

The Key To Sustainable Success Is In Our DNA